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March 2026 Digital Growth Proposal for Heatwave
Heatwave has built critical infrastructure for Auckland’s most ambitious projects, from City Rail Link to Eden Park. This proposal outlines how Creativ360 will bring your digital presence up to that same standard.
Prepared by: Creativ360
Prepared for: Heatwave
Heatwave operates in a commercial environment where reputation, reliability, and trust are everything. Your website and digital presence are often the first place clients, contractors, and partners go to validate those qualities.
This proposal is not just about improving how things look it is about strengthening how Heatwave is perceived, how clearly it communicates, and how effectively it supports ongoing growth.
Before putting this proposal together, we spent time going through your website, thinking about how specifiers and project managers search for contractors like you, and looking at where the gaps are. Here’s what stood out.
You've delivered HVAC for City Rail Link, Eden Park, Waterview Tunnel, and Waitemata DHB. That's an extraordinary track record but a visitor to heatwave.co.nz today wouldn't feel the weight of it. The photography is thin, the project stories are brief, and the calibre of your clients isn't coming through.
When a mechanical engineer or project manager searches "HVAC contractor Auckland pharmaceutical" or "medical gas Auckland", Heatwave doesn't surface. With no blog, no technical content, and no SEO strategy, contractors with thinner CVs are getting the first call that should be yours.
Commercial contracts worth hundreds of thousands of dollars are often won through repeated, professional visibility, not cold calls. Right now, Heatwave has little active LinkedIn presence. The architects, property managers, and procurement teams you want to be front-of-mind for aren't seeing you at all.
Every project Heatwave finishes is a story worth telling, GMP pharmaceutical environments, specialist medical gas, major infrastructure. But without photography or documented case studies, those projects vanish from view the moment the job card closes. They should be working for you for years.
When a facilities manager asks ChatGPT or Google's AI Overview "who are the best commercial HVAC contractors in Auckland?", Heatwave doesn't appear. This is the fastest-growing discovery channel in B2B, and it requires specific work that most agencies haven't caught up to yet.
Your job management system holds completed project history, asset records, client relationships, and maintenance schedules. None of that is connected to your marketing or sales pipeline. With the right integration, it could be proactively generating maintenance reminders and renewal conversations automatically.
A website on its own is just a brochure. What makes it work is the content, photography, search strategy, and consistent presence that surrounds it. This proposal covers all of that, planned together, built together, and maintained together so each piece reinforces the others.
A new website that does justice to Heatwave's depth of capability, showcasing projects, credentials, and specialties in a way that builds confidence with the people who matter most to your business.
Real photography and video on an ongoing basis, so every major project gets documented, your team gets seen, and you always have fresh, professional content to publish.
Consistent, considered content across LinkedIn, Facebook, and Instagram, putting Heatwave in front of the commercial property managers, engineers, and decision-makers who need to know you exist.
Getting found now means showing up on Google, in local search, in AI answer engines, and in conversational search.
Four different channels, each needing its own approach.
A prepaid credit-hour model that gives Heatwave genuine flexibility, updates, new features, content, blog posts, Google My Business management, and more, drawn down transparently from a pool of hours. No flat fee headaches, no surprises for either side.
The right platform depends on what features you need we’ll work that out together in a discovery session. Whether that’s Webflow, WordPress, or something else, the priority is a site that’s easy to maintain and built to grow.
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What's Included
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Discovery & Strategy Session
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Understanding your audience, how you win work, and what a visitor to your site actually needs to see
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Custom Design
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built around Heatwave's existing identity, elevated to match the quality of the work you deliver
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Mobile-First Development
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Fully responsive, fast to load, and tested across all devices
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Project Portfolio System
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Project Portfolio System
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Service Pages
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Dedicated pages for Design & Build, Service & Maintenance, and each technical specialty
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Credentials & Compliance Section
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Your IRHACE, CCCA, Prequal/Totika, PGDB, and WorkSafe registrations displayed clearly, because they matter to the clients you're chasing
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Testimonials & Case Studies
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Built to showcase the kind of endorsements you already have from clients like Downer and City Rail Link
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Contact & Quote Forms
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Structured to capture project type, timeline, and scope so your team gets useful information, not just a name and email
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Google My Business Integration
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Connected and set up for local commercial search
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On-Page SEO Setup
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Metadata, schema markup, page speed, sitemap all done properly from day one
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Website Launch Shoot - One Time
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On-site shoot
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Workshop, yard, fabrication in progress, equipment at scale
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Team photography
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Individual portraits and group shots that feel professional without feeling stiff
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Hero imagery
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Wide, cinematic shots for website banners, LinkedIn headers, and printed materials
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Equipment & tools
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Visual evidence of Heatwave's in-house capability and manufacturing depth
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Safety & compliance visuals
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Team in PPE, certification displays, inspection processes — imagery that speaks to H&S-conscious clients
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Post-production
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Colour grading, retouching, and multiple export sizes ready for web and social use
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Monthly Retainer
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Half-day project shoot (4hrs on-site)
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Document one completed or in-progress project each month before the opportunity is gone
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Short-form video content
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1–2 edited reels (15–90 seconds) suitable for Instagram and LinkedIn
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Behind-the-scenes content
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Authentic, human content that shows the people and craft behind the work
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Post-production & editing
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colour graded, music-scored, and branded where appropriate
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Multi-format exports
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16:9 for website/YouTube, 9:16 for Reels/Stories, 1:1 for feeds
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Social-ready crops
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Every still sized correctly for each platform so nothing looks stretched or cut badly
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Organised asset library
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All content delivered to a shared folder, named and sorted by project so it's easy to find and use
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Full commercial usage rights
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Everything Heatwave owns outright, forever, no licensing strings
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Every Quarter
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Project documentation
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In-depth coverage of one major project, built for case study use
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Client testimonial video
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a 60–90 second interview with a client contact (where they're willing and available)
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Case study content pack
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Photography, video, and a written write-up, ready to publish as a project page and blog post in one go
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Ad-Hoc (Outside Your Retainer)
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Additional half-day shoot: $600 + GST
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Drone / aerial footage: quoted per project
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Long-form case study video (3–5 min): quoted separately
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What's Covered Each Month
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Content Strategy & Monthly Calendar
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Planned themes tied to upcoming projects, seasonal maintenance demand, industry events, and compliance milestones
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LinkedIn - primary focus
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8–12 posts/month covering project showcases, technical insights, compliance updates, team content, and thought leadership aimed at commercial decision-makers in the sectors Heatwave works in
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Facebook
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6–8 posts/month; project updates, team culture, community, and review responses
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Instagram
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6–8 posts/month; visually strong project photography, behind-the-scenes reels, and team content
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Community Management
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Comments and DMs responded to within one business day across all platforms
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Google My Business
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Weekly posts, photo uploads, Q&A management, and review responses
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Monthly Report
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Monthly Keyword Tracking
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Monitor rankings for 30+ targeted commercial HVAC and mechanical service terms specific to Auckland and Heatwave's sectors
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Blog Articles
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1–2 pieces per month, researched and written around the terms architects, specifiers, and facilities managers actually search
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Technology Updates
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As Google and AI platforms evolve, strategies are adjusted accordingly, no set-and-forget
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Monthly Search Report
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Reporting on rankings, traffic, and which terms are generating real enquiries
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Flat monthly retainers have a fundamental problem, some months you need a lot of work done, and some months you need almost nothing. A fixed fee penalises you in quiet months and leaves me under water in busy ones. The credit-hour model is a straightforward fix for that.
Choose a prepaid hour block each month. Hours are purchased upfront and sit in your account ready to use.
Need a content update, new project page, blog post, design tweak, or GMB update? Submit a request and we'll confirm the hour estimate before starting anything.
Hours are logged against your balance as work is completed. You get a clear breakdown every month, no vague invoices. Rush requests (same or next day) draw at 1.5× rate, agreed in advance.
Unused hours roll over for 90 days. You'll never feel pressured to invent requests just to use up your allocation, that wouldn't help either of us.
All prices are NZD, exclusive of GST. One-off costs are quoted properly after a discovery session, these are starting points. Monthly retainers run on a rolling basis with 30 days’ notice to adjust or step down at any time.
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Service
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Investment
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Type
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Website Design & Build
Discovery, design, development, launch & training
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from $8,500
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One-off
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Website Launch Shoot
Full-day photography, editing & asset delivery
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from $1,800
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One-off
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Photography & Video Retainer
Monthly shoot, editing, reels & asset library
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from $1,200
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Monthly
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Social Media Management
LinkedIn, Facebook & Instagram — strategy, content & reporting
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from $1,200
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Monthly
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AI, SEO, GEO & AEO
Technical audit (once) + ongoing search strategy
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from $850
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Monthly
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Website & Content Support
Prepaid credit-hour blocks — 5, 10, or 20hrs/month
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from $750
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Monthly
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These aren’t required to get started, but they’re worth knowing about. Each one can be added at any stage, and each one makes the rest of what we’re doing more effective.
Refresh or evolve the Heatwave visual identity, logo refinement, brand guidelines, and templates for tenders, email signatures, vehicle signage, PPE, and marketing collateral. A look that's consistent from the site to the site visit.
A structured look at how jobs move through your business — from initial enquiry through to quoting, scheduling, delivery, invoicing, and follow-up. We find where work is being lost or delayed, and map out practical improvements.
Build workflows that run without manual input, follow-up emails after a quote, maintenance reminders for existing clients, lead nurture sequences from website enquiries, and scheduled content tied to seasonal demand.
Connect SimPro to a CRM and your marketing tools, so completed jobs automatically trigger follow-up, assets due for planned maintenance get flagged proactively, and your operational data starts working as a sales tool.
Creativ360 is a focused boutique — so the person who puts this proposal together is the same person doing the work. No handoffs to junior staff, no account managers relaying messages. If something needs discussing, you call me.
Managing a web agency, a photographer, an SEO consultant, and a social media manager separately is a job in itself. This proposal keeps it under one roof — one strategy, one conversation, and one person accountable for the whole picture.
Most agencies are still focused on Google page one. That still matters, but the way people find contractors is already changing. We're building for how Heatwave shows up when someone asks an AI tool for a recommendation, because that's where B2B discovery is heading.
Writing about BIM 360 modelling, MedGas compliance, PGDB licensing, or IQP inspections requires understanding what those things actually mean. We'll do that work upfront so nothing gets oversimplified or misrepresented in your content.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Minima incidunt voluptates nemo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Minima incidunt voluptates nemo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Minima incidunt voluptates nemo.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Minima incidunt voluptates nemo.
Creativ360 is a new agency and we'd rather be upfront about that than gloss over it. What it means practically is that Heatwave wouldn't be one of fifty clients being managed at arm's length. You'd be a priority, worked on by the founder, with real attention paid to your specific situation. The quality of thinking in this proposal is a genuine indication of how we'd work — not a performance for the pitch.
We'd spend 30 minutes understanding how Heatwave wins work, which sectors you're most keen to grow in, what frustrates your team about your current setup, and which parts of this proposal feel most relevant to where you're at right now. No pressure to take everything — we can start with what makes the most sense.
A 30-minute call is all it takes. We’ll talk through where you’re at, what feels most useful, and whether there’s a fit worth exploring. No commitment, no hard sell.
Or reach us at — valcreative360@gmail.com